Supam Maheshwari
#456Managing Director & CEO
51
Age
26y
Exp
15y
Tenure
8/10
Risk
🎓 BE Mechanical · Delhi College of Engineering
📜 PGDM · Indian Institute of Management, Ahmedabad
🏛️ IIM
CompensationTBP
Personality
8
Open
7
Cons
6
Extr
5
Agre
3
Neur
Brainbees Solut.
Consumer Cyclical · Mid Cap
High Growth · Founder-Centric
About
Supam Maheshwari is the Managing Director & CEO of Brainbees Solut., a Mid Cap company in the Consumer Cyclical sector with a market cap of ₹11K Cr. A Visionary leader with 26 years of experience, he is known for intuition-driven decision-making and aggressive acquirer strategy. Demonstrated high risk appetite through the aggressive, rapid multi-category scaling of the FirstCry brand across the Indian e-commerce landscape.
FAQ
What is Supam Maheshwari's leadership style?
Supam Maheshwari is classified as a Visionary leader. He is intuition-driven in decision-making, with a category creator motivation and startup-speed pace of execution.
What is Supam Maheshwari's educational background?
Supam Maheshwari holds a BE Mechanical from Delhi College of Engineering and a PGDM from Indian Institute of Management, Ahmedabad.
Who is the CEO of Brainbees Solut.?
Supam Maheshwari is the Managing Director & CEO of Brainbees Solut.. He has been with the company for 15 years and in the current role for 15 years.
Leadership DNA
ArchetypeVisionary
MotivationCategory Creator
CrisisRevenue Hunter
DecisionIntuition-Driven
GrowthAggressive Acquirer
PeopleNumbers Driven
InnovationDisruptor
PaceStartup-Speed
PurposeProfit-Pure
CustomerMass-Consumer
EmployerDemanding Machine
BrandAspirational
FocusMarket Expansion
OrientationDeep Specialist
Leadership Evidence
“Demonstrated high risk appetite through the aggressive, rapid multi-category scaling of the FirstCry brand across the Indian e-commerce landscape.”
⚡ Crisis●●●●○
During the pandemic, FirstCry aggressively expanded its omnichannel footprint and private label portfolio to capture market share while competitors struggled.
🎯 Motivation●●●●●
Maheshwari pioneered the organized baby and mother care retail category in India by building the FirstCry brand from a niche online player to a dominant market leader.
👥 People●●●○○
The company's rapid scaling and focus on unit economics and customer acquisition costs reflect a deep-seated management style centered on rigorous operational KPIs.
📈 Growth●●●●○
Maheshwari has consistently used M&A to consolidate the market, including the strategic acquisition of BabyOye from Mahindra Retail.
💡 Innovation●●●●○
Pioneered the organized omnichannel retail category for baby and mother care in India, effectively formalizing a previously fragmented unorganized market.
🏃 Pace●●●●○
Maintains a high-velocity operational tempo characterized by rapid store expansion and constant diversification into private label brands.
🌱 Purpose●●●○○
Corporate strategy is heavily focused on aggressive market share acquisition, customer lifetime value, and scaling the retail footprint.
🏷️ Brand●●●●○
Positioned as the definitive, premium-feeling destination for modern Indian parents, creating strong brand loyalty and top-of-mind recall.
🤝 Customer●●●●●
Operates a massive direct-to-consumer retail network serving millions of parents through both online platforms and physical stores.
💼 Employer●●●○○
Known for a high-performance, founder-led culture that prioritizes rapid execution and operational efficiency in a competitive retail environment.
📋 Mandate
Requires aggressive scaling and brand consolidation to convert early e-commerce dominance into sustainable profitability.
🏢 Culture●●●●●
Supam Maheshwari’s vision is deeply embedded in the scaling and operational strategies of the company.
Financials
Revenue FY25₹7K Cr
PAT FY25₹-1914670000
Rev CAGR 5Y27.6%
OPM-2.3%
NPM-2.6%
ROE-4%
ROCE-2.6%
P/E—
Fwd P/E360.2
P/B2.3
D/E31.5
Promoter59.6%
Institutional24.3%
Mkt Cap₹11K Cr
Compensation
To Be Published
Data being verified from audited reports
