Personality
6
Open
6
Cons
5
Extr
5
Agre
4
Neur
Redtape
Consumer Cyclical · Mid Cap
High Growth · Performance-Driven
About
Shuja Mirza is the Managing Director of Redtape, a Mid Cap company in the Consumer Cyclical sector with a market cap of ₹6K Cr. A Pragmatic leader with 20 years of experience, he is known for intuition-driven decision-making and organic builder strategy. Oversees a aggressive retail expansion strategy pivoting the brand from exports toward direct-to-consumer domestic market dominance.
FAQ
What is Shuja Mirza's leadership style?
Shuja Mirza is classified as a Pragmatic leader. He is intuition-driven in decision-making, with a empire expander motivation and startup-speed pace of execution.
What is Shuja Mirza's educational background?
Shuja Mirza holds a B.Sc from California State University.
Who is the CEO of Redtape?
Shuja Mirza is the Managing Director of Redtape. He has been with the company for 3 years and in the current role for 2 years.
Leadership DNA
ArchetypePragmatic
MotivationEmpire Expander
CrisisRevenue Hunter
DecisionIntuition-Driven
GrowthOrganic Builder
PeopleRelationship Led
InnovationFast-Follower
PaceStartup-Speed
PurposeProfit-Pure
CustomerMass-Consumer
EmployerDemanding Machine
BrandValue-Champion
FocusMarket Expansion
OrientationDeep Specialist
Leadership Evidence
“Oversees a aggressive retail expansion strategy pivoting the brand from exports toward direct-to-consumer domestic market dominance.”
⚡ Crisis●●●○○
Redtape aggressively expanded its retail footprint and digital presence even during challenging market cycles to capture market share from unorganized players.
🎯 Motivation●●●○○
The company has aggressively scaled its physical retail store count and product range to establish dominance in the mid-premium footwear segment.
👥 People●●●○○
As a promoter-led business, the leadership structure relies heavily on long-standing internal loyalty and personal oversight of key operational areas.
📈 Growth●●●●○
The company's growth has been primarily driven by expanding its own retail store network and strengthening its direct-to-consumer digital channels.
💡 Innovation●●●●○
The company focuses on scaling its D2C retail presence and product range by leveraging established footwear and apparel trends rather than inventing new categories.
🏃 Pace●●●●○
The company has demonstrated high-growth momentum through rapid expansion of its exclusive brand outlets (EBOs) and aggressive digital-first marketing strategies.
🌱 Purpose●●●●○
The company operates with a strong focus on aggressive retail expansion and market share growth, with CSR activities limited to statutory compliance requirements.
🏷️ Brand●●●●●
The brand is positioned as an accessible, high-utility choice for Indian consumers, emphasizing competitive pricing and stylish mass-market designs.
🤝 Customer●●●●●
Redtape operates as a high-volume consumer brand with a vast network of retail stores and e-commerce presence targeting the mid-market footwear and apparel segment.
💼 Employer●●●○○
The company's high-growth, performance-driven culture requires rapid scaling and operational efficiency, typical of aggressive retail growth environments.
📋 Mandate
Rapid expansion into a direct-to-consumer brand model demands a relentless focus on customer loyalty and digital brand equity.
🏢 Culture●●●○○
Aggressive retail expansion and competitive brand-building in the footwear segment reflect a high-pressure, performance-oriented environment.
Financials
Revenue FY25₹2K Cr
PAT FY25₹170 Cr
Rev CAGR 5Y88.2%
OPM12.7%
NPM8.4%
ROE21.6%
ROCE22.6%
P/E29.9
Fwd P/E—
P/B7.4
D/E108.4
Promoter72.2%
Institutional13.4%
Mkt Cap₹6K Cr
Compensation
To Be Published
Data being verified from audited reports
