Personality
9
Open
6
Cons
7
Extr
5
Agre
4
Neur
Affle 3i
Communication Services · Mid Cap
High Growth · Founder-Centric
About
Anuj Khanna Sohum is the Chairman, Managing Director & CEO of Affle 3i, a Mid Cap company in the Communication Services sector with a market cap of ₹20K Cr. A Visionary leader with 20 years of experience, he is known for intuition-driven decision-making and aggressive acquirer strategy. He actively promotes Affle's proprietary technology as a disruptive force in mobile advertising, signaling a high-growth, innovation-led appetite.
FAQ
What is Anuj Khanna Sohum's leadership style?
Anuj Khanna Sohum is classified as a Visionary leader. He is intuition-driven in decision-making, with a category creator motivation and startup-speed pace of execution.
What is Anuj Khanna Sohum's educational background?
Anuj Khanna Sohum holds a B.E. Computer Engineering from National University of Singapore and a — from —.
Who is the CEO of Affle 3i?
Anuj Khanna Sohum is the Chairman, Managing Director & CEO of Affle 3i. He has been with the company for 20 years and in the current role for 20 years.
Leadership DNA
ArchetypeVisionary
MotivationCategory Creator
CrisisRevenue Hunter
DecisionIntuition-Driven
GrowthAggressive Acquirer
PeopleRelationship Led
InnovationDisruptor
PaceStartup-Speed
PurposeProfit-Pure
CustomerB2B-Enterprise
EmployerDemanding Machine
BrandTechnical-Expert
FocusDigital Transformation
OrientationDeep Specialist
Leadership Evidence
“He actively promotes Affle's proprietary technology as a disruptive force in mobile advertising, signaling a high-growth, innovation-led appetite.”
⚡ Crisis●●●○○
Affle consistently pursued aggressive global expansion and market share acquisition in the mobile advertising space even during volatile economic periods.
🎯 Motivation●●●●○
Anuj Khanna Sohum pioneered the 'Affle' platform to define the mobile-first consumer intelligence and programmatic advertising category in India.
👥 People●●●○○
The company maintains a tight-knit core leadership team with long-term tenures and high reliance on key founding lieutenants.
📈 Growth●●●●○
Affle has executed multiple strategic acquisitions like RevX, Vizury, and Jampp to consolidate its tech stack and global market presence.
💡 Innovation●●●●○
Affle pioneered the consumer intelligence platform model in India, shifting advertising from generic impressions to ROI-focused, intent-based mobile conversions.
🏃 Pace●●●●●
The company maintains a high-velocity growth trajectory evidenced by its aggressive M&A strategy and rapid integration of diverse ad-tech startups.
🌱 Purpose●●●●○
The company's strategic communications focus heavily on financial growth, inorganic expansion through acquisitions, and shareholder value rather than social impact mandates.
🏷️ Brand●●●●○
Affle is positioned as a specialized, data-driven mobile advertising powerhouse known for its proprietary algorithms and conversion-focused technological capabilities.
🤝 Customer●●●●●
Affle operates as a B2B service provider, delivering mobile marketing solutions to large enterprise clients across e-commerce, fintech, and travel sectors.
💼 Employer●●●○○
As a high-growth, founder-led tech firm in a competitive ad-tech space, the culture emphasizes aggressive performance targets and rapid execution.
📋 Mandate
Maintaining a competitive edge in the evolving ad-tech ecosystem requires rapid product iteration and continued global market expansion.
🏢 Culture●●●●○
Deeply driven by founder Anuj Khanna Sohum’s vision for the mobile advertising ecosystem with active involvement in strategic scaling.
Financials
Revenue FY25₹2K Cr
PAT FY25₹382 Cr
Rev CAGR 5Y27.9%
OPM17.2%
NPM16.9%
ROE13%
ROCE13%
P/E42.9
Fwd P/E32.1
P/B5.8
D/E1.2
Promoter60.2%
Institutional28%
Mkt Cap₹20K Cr
Compensation
To Be Published
Data being verified from audited reports
